Gekko Group launches new retail web-scraping solution GWS
15 Mar 2024
Integrating e-commerce and brick-and-mortar intelligence gives brands real-time, competitive performance data that drives ROI
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In an increasingly competitive omnichannel marketplace, complete the customer journey from ATL to online and physical retail through in-store ambassadors who can confidently promote, demonstrate and sell your brand.
In crowded categories and irrespective of channel, is your brand getting the attention it deserves, ensuring it is visible to your target audience to outperform the competition?
In-store, shoppers want to see, touch and experience products before making a purchase, so effective merchandising is a vital tool in the mission to deliver a rewarding customer experience.
By building relationships through knowledge with retailers and their staff we will help create brand advocates with informative and engaging product training. They are then empowered with this knowledge to confidently talk about your brand and sell your products, thereby enhancing the overall consumer experience.
Expand your brand reach and grow your retail presence through a dedicated strategic resource to guide and develop your categories. Effect positive change by developing relationships, and providing ongoing familiar support to grow your share of business.
Engage with consumers outside of the usual channels, engaging the senses to create an emotional connection with brands to create fans of your brand.
Understand the customer experience by being in the shoppers’ shoes. In doing so, brands can effect change that will ensure that your brand values, product placement and engagement are positioned correctly, enabling your potential customers to complete the shopper journey with ease.
As the market has evolved so has our expertise understanding both physical retail and e-commerce channels, enabling sales and marketing teams to better understand their brand’s online performance both in isolation and against your competition. Utilising custom built tools such as our GWS web scraping tool, we provide continual assessment of your share of voice, pricing, promotions, reviews and availability across third-party e-commerce sites.
15 Mar 2024
Integrating e-commerce and brick-and-mortar intelligence gives brands real-time, competitive performance data that drives ROI
Read more
12 Feb 2024
New research from customer experience marketing agency Gekko Group suggests that Valentine’s Day is no longer the retail bonanza of old, with over half of UK adults (54%) not bothering to buy any gifts for their significant others, friends or family members.
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