24 Nov 2025

The Independent | Five expert Black Friday tips and warnings around finding the best deals

Last-minute shopping could see you miss out

Now the other side of the “don’t act too quickly” argument - it’s well established that some prices do indeed go up after Black Friday.

Last-minute Christmas shopping can see buyers pay prices up to 18 per cent higher, suggests recent research by customer agency Gekko - at least when it comes to some electronics.

However, the same research showed that discounts for things like air fryers were actually cheaper before Black Friday - which simply highlights the importance of having your list pre-prepared, keeping an eye on the products you’re keen on and getting them when you’re happy with the price, rather than reacting to highlighted discounts and making your purchases based on them.

To read the full published article by The Independent, click here