How We Work | g2 Field Marketing

Using primary and secondary data sources we are able to deliver perceptive reporting in context with wider insights, helping you understand what is happening within your categories and how best to forecast.

Our depth of knowledge covers both physical and online channels through our vast experience and forward-thinking approach when it comes to new ideas.

Retail Sector Podcast | Talking Shop

16 Apr 2026

Join Daniel Todaro, Managing Director of Gekko Group, to discover why human connection is the most powerful algorithm for retail conversion. Learn how the expert behind Apple’s early retail success turns simple transactions into brand advocacy.

IPA Bellwether Q1 2026: Adland reactions - Mediashotz

16 Apr 2026

Daniel Todaro, Gekko Group CEO, explores the shift from short-term sales promotions to long-term brand equity. Discover how brands are navigating economic uncertainty and why experiential marketing is the new key to fostering Gen Z loyalty and trust.