Insight

Insights are at the heart of every campaign, guiding the strategy, measuring the impact, informing the client and putting the results into context with wider economic, industry and shopper data.

The data, analysis and reports that we provide to clients are not bolt-on additions to the wider campaign, they are integral to the g2 approach of providing the most comprehensive solutions to our brands. We don’t outsource this function, buying-in an off-the-shelf generic reporting solution, but instead invest in our own, in-house team of data analysts and reporting specialists. We own the process of delivering your Insights and create the solutions to do so effectively.