Personal Care | g2 Field Marketing

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When buying beauty and other personal care products, shoppers want to feel confident the product is right for them before purchasing.

Our brand ambassadors have the knowledge and expertise to discuss the unique selling points of your products to consumers, helping them to make an informed decision when buying into your brand.

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From Stage To Shop Floor: Why Product Launch Success Relies On Workforce Readiness

24 Mar 2026

In an era of complex tech and AI, HR leaders face a material risk to ROI if workforce readiness is treated as a secondary thought. Daniel Todaro from Gekko Group explores why upskilling frontline teams is now a matter of revenue protection rather than just a service metric. This article examines the strategic shift toward “dual learning”, combining digital agility with immersive face-to-face training, to drive performance. Discover how elevating L&D to a core pillar of launch planning transforms the HR function into a primary driver of commercial success and brand loyalty.

FMBE - 21 Years Recognition

18 Mar 2026

The FMBE Awards 2025, presented at Troxy London, 29th January 2026 were the 21st anniversary of the event. FMBE were the first awards globally to recognise the variety of skills and achievements for work broadly called Field Marketing and the second awards globally recognising Brand Experience marketing in multiple categories (America’s Ex Awards started in 2003, a year before FMBE).

At the awards we celebrated the talent and the high achievers active in the industry today. We handed out reverse birthday presents as the 16 most successful agencies in FMBE’ s past were surprised with blue wall plaques at their tables during dinner to celebrate their pioneering achievements