To support a seasonal ATL campaign, g2 was asked to conduct demonstration visits, placing brand ambassadors in key retail stores.

g2 recruited and trained a team of experienced brand ambassadors ensuring that those selected for the campaign had an interest in fitness in order to better represent the wearable tech brand.

When in store, brand ambassadors conducted product demonstrations for consumers, using working display models to communicate the unique selling points of each device.

Brand ambassadors were also tasked with merchandising stock and training store staff on the brand product range.