To increase brand awareness and share of voice in store, g2 conducted a visual merchandising and demonstration campaign for a well-known apparel brand.

g2 offered a fully-managed solution, recruiting and training the brand ambassadors to place in selected retail stores.

g2’s brand ambassadors were tasked with driving sales across the product range, communicating and demonstrating the benefits of each product to shoppers.

When not speaking to shoppers, promoters ensured that displays were merchandised effectively, improving the visual presentation of the product range.