In an increasingly competitive omnichannel marketplace, complete the customer journey from ATL to online and physical retail through in-store ambassadors who can confidently promote, demonstrate and sell your brand.
In crowded categories and irrespective of channel, is your brand getting the attention it deserves, ensuring it is visible to your target audience to outperform the competition?
In-store, shoppers want to see, touch and experience products before making a purchase, so effective merchandising is a vital tool in the mission to deliver a rewarding customer experience.
By building relationships through knowledge with retailers and their staff we will help create brand advocates with informative and engaging product training. They are then empowered with this knowledge to confidently talk about your brand and sell your products, thereby enhancing the overall consumer experience.
Expand your brand reach and grow your retail presence through a dedicated strategic resource to guide and develop your categories. Effect positive change by developing relationships, and providing ongoing familiar support to grow your share of business.
Engage with consumers outside of the usual channels, engaging the senses to create an emotional connection with brands to create fans of your brand.
Understand the customer experience by being in the shoppers’ shoes. In doing so, brands can effect change that will ensure that your brand values, product placement and engagement are positioned correctly, enabling your potential customers to complete the shopper journey with ease.
As the market has evolved so has our expertise understanding both physical retail and e-commerce channels, enabling sales and marketing teams to better understand their brand’s online performance both in isolation and against your competition. Utilising custom built tools such as our GWS web scraping tool, we provide continual assessment of your share of voice, pricing, promotions, reviews and availability across third-party e-commerce sites.
24 Mar 2026
In an era of complex tech and AI, HR leaders face a material risk to ROI if workforce readiness is treated as a secondary thought. Daniel Todaro from Gekko Group explores why upskilling frontline teams is now a matter of revenue protection rather than just a service metric. This article examines the strategic shift toward “dual learning”, combining digital agility with immersive face-to-face training, to drive performance. Discover how elevating L&D to a core pillar of launch planning transforms the HR function into a primary driver of commercial success and brand loyalty.
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18 Mar 2026
The FMBE Awards 2025, presented at Troxy London, 29th January 2026 were the 21st anniversary of the event. FMBE were the first awards globally to recognise the variety of skills and achievements for work broadly called Field Marketing and the second awards globally recognising Brand Experience marketing in multiple categories (America’s Ex Awards started in 2003, a year before FMBE).
At the awards we celebrated the talent and the high achievers active in the industry today. We handed out reverse birthday presents as the 16 most successful agencies in FMBE’ s past were surprised with blue wall plaques at their tables during dinner to celebrate their pioneering achievements
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